Digital Day links industry professionals with schools and colleges across the UK to raise awareness of the fantastic opportunities for young people in digital.
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Get involved and raise awareness of the exciting career opportunities in digital
Now in its 4th year and with over 5000 students already having taken part, Digital Day is a proven success story.
Aimed at 15-18 year olds, Digital Day has now become a well-established event in the BIMA calendar and our research from previous years is proof that our message is being heard.Why is it important?
This year we launched Digital Day with an evening event hosted by Microsoft. We were joined by agencies, schools and journalists to hear a panel event discussing the importance of digital and why others should get involved.
On the panel were Google, BBC Click, Make it Digital and YouTube star Fleur de Force.
At the end of Digital Day, students are asked to fill out a questionnaire to find out more about their previous knowledge of the industry and their new perceptions of a career in digital.
Feedback from the students each year helps us to gauge the effectiveness of Digital Day and also allows us to continuously improve the initiative.See survey results here