BIMA Digital Day is an annual nationwide event that links digital professionals from across the UK's creative & professional sectors with young people in our schools and colleges to educate and inspire students to pursue a career in digital.
The 2014 event had over 4,000 pupils aged between 13-17 discovering digital careers, meeting the industry professionals and hearing all about agency life. We provided free of charge, videos and assets to all the students who participated in a BIMA Digital Day Challenge. These challenges spanned across connected devices, social media and mobile apps.
BIMA has achieved proof of concept over three successful years. Of the 4000+ students that took part in 2013, 64% said they had heard nothing about digital careers prior to D-Day. 87% of participants said that D-Day opened their eyes to careers in the digital industry.