12 November 2019

One day makes a world of difference

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Schools Companies

02 / About

What a difference a day makes

Not so long ago, 95% of BIMA members told us a lack of skills was holding back their growth. The Centre for Economics and Business Research agreed, saying the shortage of tech and digital talent is costing the UK £21.8bn. Digital has been growing at twice the rate of the broader economy but unless we fix the skills shortage, that can’t continue. It’s a day that brings digital to life. It works for schools. It works for students. It works for the companies that support it and the sector as a whole. And with every passing year, it matters more than ever.






Different Cities




Impressions on Twitter

03 / Schools & Companies


The only digital initiative of its kind, BIMA Digital Day gives 13-16 year olds an insight into a world of digital careers. As part of the day, students complete one of three sponsored challenges for a chance to be crowned BIMA Digital Day champions – winning £500 cash for their school plus a host of cool prizes.

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Aimed at high school children, agencies work from ready-made lesson plans and materials to help teams of students solve challenges set by our sponsors as part of a nationwide competition. There are cash prizes for winning schools, and inspirational prizes for winning team members.

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04 / Schedule

What happens on the day?


BIMA Digital Day is designed around a normal school day. In the morning, digital professionals introduce their world of work to the students, sharing their own career experiences and providing insight into the breadth of careers available in digital.


In the afternoon, students work in teams – with guidance from their digital professionals – to tackle one of our nationwide sponsored challenges. Our BIMA judging panel reviews the results to find the BIMA Digital Day Champions – and there are some fantastic prizes for the best entries

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05 / Downloads

What you’ll need on the day

06 / Gallery

Images & Video

Had such a great day being part of @BIMA #DigitalDay18 at Rooks Heath College. It was so great to see so many innovative ideas and enthusiasm for digital amongst the students. Thanks for a great day!


We've just had word that we ran the biggest #DigitalDay18 with @BridgeInteract in Scotland (& poss the UK!) @InveralmondC - hope you all enjoyed yourselves!


Great to be a part of your Industry Week, a part of @BIMA and to have hopefully inspired a future generation of digital marketers/designers/developers. Proud of your very talented students! #DigitalDay18