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Digital Day is a nationwide competition for schools to inspire students to learn more about the digital sector and the careers available.

Aimed at high school age children, it’s an exciting opportunity for agencies to go into a school with the idea to inspire the next generation of digital talent…using a ready-made lesson plan and materials.

Sponsors set challenges and the students pick one to solve as part of the nationwide competition. As well as cash prizes for the schools, BIMA also help provide once in a life time experiences for the winning student teams. In previous years, this has included tours of Microsoft HQ and the Channel4 studios.

Why should I sign my agency up?

  1. Future-proof the digital industry - over 20000 students have already taken part and the feedback has been amazing! Almost 90% of students that have taken part in Digital Day said they would now consider a career in digital as a result of the day. Imagine that impact on our industry nationwide?!
  2. It’s rewarding - For some agencies and staff they like the rewards that come from giving back to the community, for others it’s a confidence booster and for agencies in general, they find a link into a new breed of future digital employees.
  3. You’ll build valuable relationships with schools in your area. Many of our Digital Day participants use Digital Day as a good way to forge relationships with schools within their area and continue to support the students through mentoring, work experience and career advice.


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