Other initiatives to get involved in.


The Duke of York Inspiring Digital Enterprise Award, known as iDEA, aims to equip young people with digital and enterprise skills. Wherever they are – on the bus, in the library, at school or in their bedroom, young people can access resources to inspire them for their future careers and help unlock their potential.

The iDEA approach sets young people up for success in the world of work, and benefits all users, whether they come from the most disadvantaged backgrounds or well supported homes and schools.

Inspired by The Duke of Edinburgh Award (which has supported 8 million young people since its inception), The Duke of York Inspiring Digital Enterprise Award has devoted its first year as a CIC to developing an online platform which is built to scale safely and sustainably.

iDEA learners take on digital or event challenges and immediately start accumulating points towards their Bronze, Silver or Gold Inspiring Digital Enterprise Award.

For more information and to sign up to take part: https://idea.org.uk/


At Code Club, they think all children should have the opportunity to learn to code, no matter who they are or where they come from.

This is why they support a nationwide network of volunteers and educators who run free coding clubs where young people aged 9-13 build and share their ideas, learning along the way.

They currently have more than 10000 clubs in over 100 countries, and our club projects have been translated into 28 languages.

Their projects are easy to follow, step-by-step guides which help young people learn Scratch, HTML & CSS, and Python by making games, animations, and websites. The projects gradually introduce coding concepts to allow young people to build their knowledge incrementally, which also means there’s no need for the adult running the session to be a computing expert.

Codeclub also support active clubs with a range of extra resources, including certificates and posters, as well as offering competitions and prize draws for them.

For more information or to see where your local code club is see here; https://www.codeclub.org.uk/

InnovateHer is a movement dedicated to giving girls aged 11-17 the self-belief and skills needed to pursue a career in technology.

Working predominately in disadvantaged areas, they use industry role models, events and schools-based Academies to reverse gender inequality, improve digital skills and invest in the future of our young people.

Because everyone, regardless of background or identity, should have the freedom and opportunity to pursue any future they choose.

To request a programme for your school or find out more see here; www.innovateher.co.uk


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Apps for Good is a technology education movement and our mission is to grow the problem-solvers and digital makers of tomorrow. We aim to equip young people with the right digital and entrepreneurial skills to create technology for good, benefiting their communities and transforming their worlds.

We upskill educators via our online CPD to deliver our App Development and Internet of Things courses to their students. Students are then challenged to come up with any problem or issue they are passionate about within their communities and learn how to solve it through building a digital product. Through the Apps for Good programme students learn not just vital technical skills but furthermore the enterprise and employability skills to design, market, launch and pitch their products solving real-world problems.

If you are interested in learning more about Apps for Good, or delivering a course in your school, email education@appsforgood.org or sign up here.

A few top tips on how to get into digital from industry professionals.

NETWORK! Contacts are worth their weight in gold, so check social networks and the web for upcoming events in the digital sphere and go out and meet like-minded people.
— Emily Darling, Publicity Director at Think Jam
BE BOLD! You don’t need to be the loudest in the room to be confident. Believe in yourself and this will shine through.
— Chelsea Slater, Co Founder & MD at InnovateHer/Liverpool Girl Geeks
Find an area of the industry that your interested in, read everything you can get your hands on and start writing a blog. Where work experience can sometimes be hard to come by, being able to prove a passion for an industry or company can get you opportunities you thought were out of reach. I wrote a blog a week when I was first trying to get into the advertising industry; after my second I had an interview and after my fourth, I was employed.
— Ben Tyson, MD at Born Social
Be teachable, learn from everyone. Be grateful and watch people fall over themselves to help you. But adapt, don’t adopt. You have to apply knowledge to your own life.
— Ian Finch, MD at Mando
Don’t be afraid to ask for help. The world is full of people who can help you - but if you don’t ask you’ll never find out
— Jon Davie, CEO at Zone
Be endlessly curious and proactive, if your passion is infectious it will open a lot of doors.
— Sean Crosslind, Art Director at Mando
If you know what you want to do, speak to employers or people already in that role and find out how they got there. Are there particular subjects you should prioritise?
— Bridget Beale, MD at BIMA
Never be worried that someone is going to “find you out” for not knowing what you’re doing. Half the battle is realising that no-one fully knows what’s going on. Always ask the dumb questions so that you fail rapidly and grow.
— Jonathan Seal, Strategy Director at Mando
In your first job or an internship be friendly and helpful to everyone and whatever you’re given to do, do it very well. You’ll soon find everyone wants you on their team and you’ll get the best experiences much quicker.
— Keith Hunt, Managing Partner at Results
I have a simple mantra: we do not want to work for you: we want to work with you. You need to make sure that you listen carefully to what your colleagues, clients, partners and employees say. By understanding people you will be able to establish a common ground and work together as a team to achieve bigger goals.
— Zoltan Vass, CEO at CoderDog
Be true to yourself and your values. When people hire you, they will employ the true you. From there all you need to be is the best you you can be.
— Ed Smith, Chief Product Officer at Humley
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Work experience is good experience. Never underestimate the soft skills you acquire from a part-time job or volunteering. They are as, if not more important than hard skills that you will pick up through learning. Soft skills take time, patience and hands-on experience. Presenting, speaking, communication writing, these are all valuable especially when working in a digital team where you have to work effectively together. Soft skills are made they are not born!
— Laura Hasting, Community Engagement Manager at Red Badger
Get involved! Often we hold back from getting started because we feel that we’ve not done enough training or research, or we might not be sure where to start. The truth is that the quickest way to learn is to get started; start with something that looks interesting to you, and before you realise, it will lead to the next thing and the next. If you can, work with others so you can share ideas, experience and feedback.
— Rob Verheul, Manging Director at Graphite Digital

Job roles

Take a look at the different types of jobs we have in the industry. Click the buttons to find out their responsibilities and what they do on a day to day basis.

*Agency folk! If you dont see your job role up here and would like to get yourself on the site, please email maria@bima.co.uk and we'll send you the details of everything we need from you.