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What is Digital Day?

A free initiative for both schools and agencies, Digital Day takes place on 13 November and sees digital professionals head back to school for a day to inspire secondary students (13-16 years), give them insight into the depth and breadth of careers available, offer practical advice on how to get into digital, and gets hands-on experience tackling challenges from our awesome brand sponsors.


What happens on the day?

The day is split into two halves and designed flexibly, to work around a normal school day.

In the morning – digital professionals introduce their world of work to the students, sharing their own career experiences whilst providing insight into the breadth of careers available in digital.

In the afternoon - our nationwide competition. Competing for fantastic prizes, students work in teams to complete one of our sponsored challenges with guidance from the digital professionals. The final solutions are then submitted back to BIMA for our judging panel to decide which groups will be crowned the Digital Day Champions 2018. See last years agenda.


I really enjoyed Digital Day. I didn’t realise that there were so many jobs and opportunities in the digital industry and I’m so excited to be a finalist!
— Emily Lancaster, Student at Bury Grammar School for Girls
The digital industry in the UK is world-class and a significant employer; it is a vibrant sector with thousands of people working in agencies, technology companies, established businesses, start-ups and within the public sector. There are fantastic opportunities for young people – from social media and app development to digital design – but there is a lack of awareness about digital career opportunities. BIMA Digital Day offers inspiration, practical advice and a hands-on experience that will get young people excited about a future as part of the digital economy
— Natalie Gross, Co-President of BIMA and Managing Partner of digital agency TH_NK
“It was absolutely excellent, I was really impressed with the team and how they interacted with the pupils. They were incredible! Their professionalism and enthusiasm paid off as all the pupils responded in the best way, they produced incredibly creative and thoughtful ideas. This is the first time pupils have been so engaged and willing to come up with such creative ideas as teams”
— Laura Flynn, Teacher at Queens Park Community School